Here are a few books taken from reading lists for MACM69, MAC114 and MAC299. Many more to come – it would be great to hear your suggestions, and even better to link to your reviews or comments.

Essential Reading

Brown, B (2009) Public Relations and the Social Web London: Kogan Page

Gillmor, D (2004) We the Media USA: O’Reilly

Gillmor, D (2010) Mediactive (download as pdf)

Halpern, L & Murphy, R (2009) Personal Reputation Management: Making the Internet Work for You London: Halpern Cowan   <<READ before blogging

Jennings, D (2007) Net, Blogs and Rock’n’Roll London: Nicholas Brealey

Mayfield, A (2010) Me and My Web Shadow London: A&C Black

Phillips, D and Young, P (2009) Online Public Relations 2nd Ed London: Kogan Page

Scoble, R, & Israel, S (2006) Naked Conversations New Jersey: Wiley

Shirky, C (2008) Here Comes Everybody London: Penguin

Solis, B, & Breakenridge, D (2009) Putting the Public Back into Public Relations London: Pearson Education

Zittrain, J (2008) The Future of the Internet London: Allan Lane

Recommended Reading

Allan, S (2006) Online News London: McGraw Hill

Anderson, C (2007) The Long Tail: How Endless Choice is Creating Unlimited Demand London: Random House

Blood, R (2002) We’ve Got Blog: How Blogging is Changing Our Culture, Perseus Publishing

Howe, J (2009) Crowdsourcing: How the Power of the Crowd is Driving the Future of Business London: Random House

Keen, A (2007) The Cult of the Amateur: How Today’s Internet is Killing Our Culture and Assaulting Our Economy London: Nicholas Brealey

Lax, S (2009) Media and Communication Technologies: A Critical Introduction London: Palgrave

Li, C, Bernoff, J (2008) Groundswell Boston: Harvard Business Press

Van Loon, J (2008) Media Technology: Critical Perspectives London: McGraw Hill

Young, P (2006) The New PR: Does Aggregation Demand a New Theoretical Perspective? in Journal of New Communications Research, Vol1 , No1 Palo Alto, CA: SNCR Press


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