Unwritten rules…

Guest lecturer Neil Chapman ended his session with a few ‘Unwritten Rules’ gleaned from 17 years as a communicator for BP.

  • Key qualities: Energy + Attitude +  Interest (Neil applies the “Tut Test” – if you ask someone to do something extra and they tut, don’t employ them)
  • When you are going through hell, keep going
  • PR is about People, Trust and Fun
  • Compliment and complement: if someone is doing well say so, and work with them
  • Simply isn’t easy – so plan
  • We all have a boss
  • We all work in sales
  • “I don’t know” isn’t said often enough (it’s what you do about it)
  • You remember 100pc of what you feel (even if that feeling is being threatened)
  • Don’t worry about the credit – you will get recognised eventually

What would you add?

Read Amy Lockhart’s thoughts on Neil’s rules.


About mediations

University of Sunderland
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