Click here when bored (2)…

It started off an attack on journalists who spin stories way beyond what it said in the news release, then an interesting exchange between Ben Goldacre (@bengoldacre) and Heather Brooke (@newsbrooke) developed into a convincing argument for PRs to be more public. Read A Case of Never Letting the Source Spoil a Good Story, then progressed to Why Don’t We Name Press Officers?

Ten Ways to Promote the ‘Brand of You’ by Jeff Bullas

Meanwhile, put on your lipstick¬†ActionAid’s Get Lippy! campaign and wear your Convergence dress!


PR Moment on Lynx Angel stunt etc


About mediations

University of Sunderland
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