Web 3.0 … the internet is over

Just as we are beginning to get used to the idea of Web 2.0, Tim O’Reilly, the man credited with coming up with that label is talking about “sensor-driven collective intelligence,” which is inevitably going to called Web 3.0.

Learn more about it an Guardian article on the world’s biggest geek fair:

SXSW 2011: The internet is over Oliver Burkeman went to Texas to the South by Southwest festival of film, music and technology, in search of the next big idea. After three days he found it: the boundary between ‘real life’ and ‘online’ has disappeared.

For some interesting takes on Public Relations 2011: Issues, Insights and Ideas, edited by Craig Pearce (downloadable pdf).

Meanwhile, here are a couple of examples of innovative uses of social media (& convergence) in PR/ marketing:

http://www.youtube.com/watch?feature=player_embedded&v=QsApN-pFnzc

And finally…. We often talk about the importance of storytelling…..

http://www.youtube.com/watch?feature=player_embedded&v=tUUVP5fhIdw

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About mediations

University of Sunderland
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