Monthly Archives: March 2011

Cheers!

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CIPR Social Media Measurement Guide

“Social media is having a profound impact on PR practice and how we influence, communicate and engage with our publics, internally and externally. The challenge for PR practitioners is being able to identify, track and analyse the thousands of conversations, … Continue reading

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Neil Chapman: “All I do for a living is tell stories”

Guest lecturer Neil Chapman, now of Alpha Voice, gave some fascinating insights into his 17 years working in communications for BP, leading up to the Deepwater Horizon, Gulf Of Mexico disaster that dominate world news for much of last summer. … Continue reading

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It’s a New Game, by Neville Hobson

If you have been paying attention – and thinking, too! – you should be able to follow this presentation by the ever-interesting Neville Hobson (@jangles). The video at the end is great. So great, it is here again for the … Continue reading

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Unwritten rules…

Guest lecturer Neil Chapman ended his session with a few ‘Unwritten Rules’ gleaned from 17 years as a communicator for BP. Key qualities: Energy + Attitude + ¬†Interest (Neil applies the “Tut Test” – if you ask someone to do … Continue reading

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Social Media Relations the MyNewsdesk way?

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Click here when bored (2)…

It started off an attack on journalists who spin stories way beyond what it said in the news release, then an interesting exchange between Ben Goldacre (@bengoldacre) and Heather Brooke (@newsbrooke) developed into a convincing argument for PRs to be … Continue reading

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