Mmm…. What shall I write about?

We are going to spend some time over the next few weeks looking at content creation. In many ways there is nothing more important to a successful blog/ online presence than relevant, useful, informative, engaging, accessible content. It’s that easy!

Although there exceptions to all rules, it is very likely that a successful blog is clearly focused. Visitors will only get into the habit of returning to read what you want them to read if they have a clear idea of what to expect from your blog. Help them by including a brief (upbeat) description of what they can expect. Back this up with a strong about page.

They may follow your blog for many reasons, but chief among them are likely to be relevance of topic, freshness of information, and a distinctive writing style or world view.

There a thousands and thousands of blogs out there so you have to find a niche. It would be very hard for you to write the definitive blog covering the latest breaking news from Real Madrid, Apple or L’Oreal but you could be first with news about a university society or interest group.

If you do want to cover popular topic – say films – you must develop an identifiable voice, and probably a framing device that gives you a head start. (I heard a radio interview with someone who was watching a horror film every day for a year – that would give shape to his blog!).

#mapr and #mac299 who must concentrate on communications issue and address them in a way which might appeal to a potential employer will have to think a little harder about ways in which they can tie together content. One perspective might be topicality (what is trending with the PR twitterati?), or another might be a sharp focus on a particular tightly-defined group. Writing about Real Madrid would be hard but you may be able to build a narrative around the online presence of Sunderland AFC. Likewise you could adopt a ‘list’ or series approach – challenge yourself to read and review the top ten social media textbooks! – or interview key players etc.

Here are some posts you might find helpful:

Potential blog topics – the list that PR students won’t need after a month by Liz Bridgen

10 Simple Strategies for Business Blog Content

20 Things You Should Share on Social Media

Top 15 Rules for Better Web Copy

30 Questions for your Content Strategy

UPDATE: And here are some more student bloggers you might find interesting (thanks @KarenRussell).



About mediations

University of Sunderland
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One Response to Mmm…. What shall I write about?

  1. You encouraged me to think about why (and how) I read blogs – and especially student blogs. If it helps:

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