Today CIPR North East hosted an event at University of Sunderland Media Centre. It allowed BA and MA students to meet PR professionals and find out more about internships and government funded Knowledge Transfer Partnerships (KTP).
CIPR North East chair Sally Keith (@fulbeck) spoke about the CIPR Workplace Charter, which gives a framework for what is expected of both students and employers in regards to work placements and internships. It provides a good starting point for students to negotiate pay, discuss what is expected of them and what the benefits are for the employer.
Lecturer Philip Young discussed online public relations, giving both a bit of the history and looking forward.
He compared talking about online PR to talking about colour television. You wouldn’t say that you are going home to watch colour television, you would just say television. Similarly, you would never say you do online public relations. Now all PR is online.
University business development manager Vince Robson explained the university internship schemes and the Knowledge Transfer Partnerships.
Currently the university has placed 108 graduates, with 75% securing long term employment after the 6 months internship ended. These placements are full time, in which graduates get real work experience for about £15,000 per year and more. KTP’s can provide up to £21,000 per year.
Details of how the schemes will work this summer are still being worked out but Vince told students to watch the university website for news.
MA student Sofia Malik thought the event was useful. “It let us meet various people already working in PR. It was interesting to get an impression of the money you can earn and the sort of jobs you can do.”
If you are interested in finding out more speak to Chris Rushton (firstname.lastname@example.org).
Posted by Carly Dove