Monthly Archives: February 2011

Churnalism: PR as journalism

http://www.guardian.co.uk/video/embed Which news articles are not researched by journalists, but are simply based closely on press releases? Chris Atkins investigates the murky process of churnalism Churnalism.com Advertisements

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Can we help NE Coachweb?

Did you notice the comment below from UoS graduate Matthew Briggs, who is now working on a social media strategy for Tyne & Wear Sport? Let’s put our heads together and help him out. “I’m currently taking part in a … Continue reading

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Mmm…. What shall I write about?

We are going to spend some time over the next few weeks looking at content creation. In many ways there is nothing more important to a successful blog/ online presence than relevant, useful, informative, engaging, accessible content. It’s that easy! … Continue reading

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Click here if you are bored in a lecture…

Female managers say glass ceiling intact – survey + PR – It’s A Woman’s World Facebook in 1976 Deloitte State of the Media Democracy Survey, Fifth Edition March of the Twitter Parade

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Time to start to blogging!

For some of you today is the day when you set up your first blog! Hopefully you will all come to your #mac114 or #mac299 class ready to show the rest of us your favourite personal web sites… (If that … Continue reading

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How to get paid PR placements

Today CIPR North East hosted an event at University of Sunderland Media Centre. It allowed BA and MA students to meet PR professionals and find out more about internships and government funded Knowledge Transfer Partnerships (KTP). CIPR North East chair … Continue reading

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Why Teen Vogue loves bloggers

Please read a very informative interview with Sabine Feldmann, who is Vice President and Publisher of Teen Vogue, in which she explains the impact of social media on the way the magazines sources content and interacts with readers. Here are a … Continue reading

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